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Bean MIT Connect Reinventing Procurement: From Cost Center to Innovation Drive asked Sanyin: How to build a winning team without All-Star players? Operational Security of Sanyinxiang Artificial Intelligence: Chevron You must be logged in to post a comment. First time here? Sign up for a free account: comment on articles and access more articles. Big Idea: Digital Leadership Empowers Talent to Drive Digital Maturity John Hancock’s marketing organization focuses on internal networking and upskilling to position itself to compete in the digital world. (John Hancock Financial Services) Interviewed Year Month Day Reading Time: Minutes Topics Managing Technology Workplace, Teams and Culture Innovation Strategy Organizational Change Collaboration Digital Leadership As organizations become increasingly.
reliant on digital technologies, how should they rapidly Create opportunities and address risks in the changing digital market environment? More from this series Subscribe Share What to read next Top 10 articles of the year Two decades of open innovation Add cybersecurity expertise to Job Function Email List your boardroom What questions managers should ask about MIT Sloan Management Review: Can you describe your role as head of digital strategy? : Digital strategy spans many organizations, and here it means a lot of different things. In this particular team, it refers to any of our brand marketing. We worked closely with the in-house creative team, my strategy team and some John Hancock.
brand experts. Together we are developing a marketing campaign or activation for a brand or business unit. This could be anything across traditional advertising (offline and online), it could be something rooted in a social media channel and relevant content that supports that channel, it could be thinking about how we engage with customers or potential customers, and how Resonate with digital in someone's life. its core. Anything that comes out of the digital journey is the responsibility of me and my team. You're injecting digital into a brand that hasn't been particularly digital in the past. What challenges do you face when trying to bring a traditional.
reliant on digital technologies, how should they rapidly Create opportunities and address risks in the changing digital market environment? More from this series Subscribe Share What to read next Top 10 articles of the year Two decades of open innovation Add cybersecurity expertise to Job Function Email List your boardroom What questions managers should ask about MIT Sloan Management Review: Can you describe your role as head of digital strategy? : Digital strategy spans many organizations, and here it means a lot of different things. In this particular team, it refers to any of our brand marketing. We worked closely with the in-house creative team, my strategy team and some John Hancock.
brand experts. Together we are developing a marketing campaign or activation for a brand or business unit. This could be anything across traditional advertising (offline and online), it could be something rooted in a social media channel and relevant content that supports that channel, it could be thinking about how we engage with customers or potential customers, and how Resonate with digital in someone's life. its core. Anything that comes out of the digital journey is the responsibility of me and my team. You're injecting digital into a brand that hasn't been particularly digital in the past. What challenges do you face when trying to bring a traditional.